The Rolex Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelt out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day-Date was the first calendar wristwatch to display the day written in full, as well as the date. Faithful to its noble origins, the Day-Date is made exclusively of 18 ct gold or 950 platinum.
Introduced in 1956, the Day-Date was a world first: the first wristwatch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
The Day-Date is only available in 18ct gold or platinum, and is a luxurious demonstration of Rolex’s watchmaking prowess. When the model first launched in 1956, it was a trailblazer as the first calendar wristwatch to indicate the day spelt out in full in a window on the dial, while simultaneously displaying the date in a window at 3 o’clock. Not only was this arc-shaped day dial at 12 o’clock a new look for watchmaking, it was a masterful technological achievement. The display relies on disc mechanisms that work together to instantaneously update both windows at the stroke of midnight.
The Rolex Day-Date is affectionately known as The President’s Watch because it has been worn by so many presidents, world leaders and other eminent figures throughout history. The timepiece is the ultimate status watch because of its luxurious execution in precious metals and its superlative precision, reliability and legibility.