The Rolex Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelt out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day-Date was the first calendar wristwatch to display the day written in full, as well as the date. Faithful to its noble origins, the Day-Date is made exclusively of 18 ct gold or 950 platinum.
Introduced in 1956, the Day-Date was a world first: the first wristwatch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date is produced exclusively in 950 platinum or in 18 ct gold. The bezel can be fluted, smooth or, on the gem-set versions, arrayed in the most beautiful of precious stones.
Designed specially for the Day-Date at its launch in 1956, the elegant and imposing President bracelet is inherent to the standing of the model. Immediately recognizable on a wrist, this solid gold or platinum bracelet with three semi‑circular links provides complete reliability and comfort.