Our History

Helping customers choose an exquisite piece of jewellery or a luxury watch from our collections here at John Pass Jewellers is important to us, but so is our heritage. For over seven decades John Pass Jewellers has been going from strength to strength. We’ve put ourselves on the map for stocking some of the world’s most prestigious watch brands in our stores located in the North Staffordshire and South Cheshire area.
It all started 70 years ago when John Pass Senior founded the company. His vision to explore his passion for antique clocks and watches paved the way for what would become the go-to place to get your beloved timepiece fixed or serviced. Fast-forward a few more years and John Pass Senior and his wife began forging their way to success, stocking a range of innovative jewellery designs and refining that all-important personalised shopping experience for each customer. It was, however, up to John Pass Junior to continue nurturing the trusting relationships that his father had worked so hard to develop with devoted customers when he came to take over the business some years later.

One of the biggest milestones in the John Pass story goes back to 1970 when we became official Rolex stockists. Combining our own family heritage in watchmaking (which can be traced back to the late 1800s) and Rolex’s meticulous and unwavering dedication to manufacturing perfect horological creations – both our company values and those of Rolex are synonymous with one another. We’re now into our third generation of ownership. Andrew Pass has continued to adapt to the rise in demand for high-end names like Rolex, TAG Heuer and Omega, as well as premium jewellery brands like Thomas Sabo, Clogau and Pandora. In 2013 the Rolex agency moved from the Nantwich Road store in Crewe to John Pass’ Newcastle-under-Lyme high street showroom and became a flagship Rolex store. Our beautiful grade II listed building tips its hat to the values we endeavour to maintain as a traditional family-run business. As well as bringing authentic Swiss watchmaking into our breath-taking showroom, our Newcastle-Under-Lyme store is still a place you can visit to seek expert advice on your watch. Today our team of experts, watch technicians and sales advisors encompass those same family values that created the foundations of John Pass over 70 years ago. A unique and personalised service ensures generations of families continue to seek our friendly service for the purchase of anniversary and birthday gifts, as well as keepsakes that mark a special milestone in life.

Having a thriving e-commerce watch and jewellery platform to showcase some of our favourite brands and our finest designs enable us as a company to refine the shopping experience for each of our valued customers. Our original Cheshire boutique based in Crewe is the perfect place to find a unique sought- after gift for a loved one, but it’s also a place for your to pop your well-loved timepiece into our repair centre or leave your favourite pieces of jewellery in safe hands with us for a clean and polish. Our Crewe-based John Pass Jewellery store also offers a unique Omega watch shop-in-shop experience, as well as a place to try an array of Longines, Tissot and TAG Heuer watches on the wrist. Loyalty and trust beat at the heart of our company. So, whether you’re wanting to explore our comprehensive selection of watch brands, or need a little help choosing the perfect engagement ring for your love one, you’re sure to enjoy a unique and memorable service with our friendly team here at John Pass. You can take a look at our full luxury watch and fine jewellery catalogue here to get you started.