Rolex in Staffordshire & Cheshire


John Pass has been an official Rolex Retailer since 1970, and for nearly half a century its dedicated team has delivered expert advice in an environment that puts the customer experience above all else. Its boutique in Newcastle-Under-Lyme welcomes both experienced collectors and first-time buyers of Rolex watches from all over Staffordshire, South Cheshire, Shropshire and Derbyshire.

Meet Our Rolex Team

The Rolex Collection

At John Pass the details matter, and no brand delivers an experience of perfection quite like Rolex. As the leading Swiss watch manufacturer, its timepieces are a symbol of excellence: each Rolex watch has been certified as a Superlative Chronometer - a prestigious badge of honour bestowed for precision, performance and reliability.

Start Your Rolex Journey

Contact our dedicated Rolex team to enquire about a particular model or arrange a viewing of the extensive Rolex range at our Newcastle-Under-Lyme showroom.

Contact our Rolex team
Rolex Headquarters Geneva

The Rolex Way of Watchmaking

The leading Swiss luxury watch brand, Rolex enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.