The John Pass difference


Our dedicated team at John Pass Jewellers specialises in selling and maintaining some of the world’s most sought-after Rolex timepieces. Every member of our team shares the same passion and enthusiasm for Rolex watches as the hands that craft them back in Geneva, Switzerland. We invite you to meet our Newcastle-Under-Lyme Rolex team at John Pass Jewellers, nestled deep in the heart of the bustling Staffordshire town itself. Our experience paired with outstanding knowledge within our field of expertise guarantees a lifelong memorable customer experience.

Rolex Shop in Newcastle under Lyme, Staffordshire

Hannah Aurus

Store Manager and Marketing & Events Co-ordinator

Not only is Hannah a Rolex expert, she is also in charge of the events held by the store. Her passion lies behind creating an exceptional customer experience delivered by the team at John Pass Jewellers.

“Everything about Rolex is done to perfection, so when I serve customers I do so with complete confidence. The watches look fantastic, deliver great timekeeping and the servicing is first-rate”.

Rolex Team in Staffordshire and Cheshire

Paul Smith

Sales and New Business Development Co-ordinator

Paul joined the team in 2018 and thrives off the emotional connection that his customers strike up with a Rolex watch after only a few seconds on the wrist. Extending far beyond the tangible aspects of any beautifully crafted Rolex watch – Paul enjoys discussing his deep-rooted love for Rolex each time he meets a new collector.

“Buying, owning, and passing on a Rolex watch is an emotive experience like no other. There is an intangible quality to Rolex in its prestige and kudos that transcends the function of telling time”.

Rolex Shop in Newcastle under Lyme, Staffordshire

Natalie Carnes

Sales Consultant

Natalie has played an integral role in nurturing the Rolex collection at John Pass Jewellers since 2013. Whether it’s making a family heirloom wearable again or helping a first time Rolex investor to pick out their dream watch, being part of a working partnership with Rolex has enabled her to underpin those same values in the service she delivers throughout other areas of the business too.

“I love taking the time to find a client’s dream watch - I take real pride in showcasing the timepieces and giving honest advice and knowledge”.

Rolex Team in Staffordshire and Cheshire

Steve Treweeks

Sales Consultant

Steve has worked at John Pass since 2018 and splits his time between the Newcastle and Crewe stores. He immerses himself in the technical side of Rolex and uses his knowledge to help determine exactly what it is that a customer desires most in a Rolex watch.

“The history of the company, the exploits of the brand ambassadors and the aspirational nature of the brand itself separates it from the mainstream of high-quality Swiss watch brands”.

Rolex Team in Staffordshire and Cheshire

Lisa Price

Sales Consultant

As the newest member of our Rolex team, Lisa joins us with a wealth of knowledge from a career in luxury customer service. The joy of presenting such special timepieces and seeing the smiles a Rolex watch evokes is priceless to Lisa and her customers.

“There is nothing more satisfying than the moment a customer sees their watch for the first time. The delight that moment brings makes my role in each Rolex interaction so exciting!”.


I’m really proud to lead such a young, high-performing and dependable team at Newcastle-under-Lyme, who go above and beyond. The phrase ‘it will do’ doesn’t enter into Rolex’s vocabulary and you certainly won’t find it in ours.

- Andrew Pass, Owner