* All prices are Rolex's suggested retail price inclusive of V.A.T.
The Rolex Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelt out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day-Date was the first calendar wristwatch to display the day written in full, as well as the date. Faithful to its noble origins, the Day-Date is made exclusively of 18 ct gold or 950 platinum.