

TUDOR WATCHES
A SELECTION OF DARING DESIGNS
TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
TUDOR WATCHES
A SELECTION OF DARING DESIGNS
TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
TUDOR - Splashdown: The Little-Known Story of Navy Frogmen and the Space Program
More than half a century ago, mankind returned from the moon and landed in the middle of the Pacific Ocean. Today, in “Splashdown”, we tell the little-known story of the Navy UDT-SEAL frogmen - and their issued TUDOR watches - who recovered the astronauts throughout the space program in the 1960s and '70s.
TUDOR - Splashdown: The Little-Known Story of Navy Frogmen and the Space Program
More than half a century ago, mankind returned from the moon and landed in the middle of the Pacific Ocean. Today, in “Splashdown”, we tell the little-known story of the Navy UDT-SEAL frogmen - and their issued TUDOR watches - who recovered the astronauts throughout the space program in the 1960s and '70s.

THE WORLD OF TUDOR
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
THE WORLD OF TUDOR
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.
Since 2017, New Zealand’s national rugby team, the legendary All Blacks have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the club is now one of the hottest teams in sports within just five seasons.
TUDOR has established a long legacy of competing on the racetrack. TUDOR supported winning teams during the golden era of motorsport, starting with the Tudor Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR is returning to the grid once more.
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.
Since 2017, New Zealand’s national rugby team, the legendary All Blacks have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the club is now one of the hottest teams in sports within just five seasons.
TUDOR has established a long legacy of competing on the racetrack. TUDOR supported winning teams during the golden era of motorsport, starting with the Tudor Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR is returning to the grid once more.

Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
In 2015, TUDOR announced its first Manufacture Calibre in its history. A high-performance Calibre of excellent precision and proven robustness, it offers a 70-hour power reserve meaning that a wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it.
TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is doing just that – crafting robust and reliable watches at accessible price points.
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
In 2015, TUDOR announced its first Manufacture Calibre in its history. A high-performance Calibre of excellent precision and proven robustness, it offers a 70-hour power reserve meaning that a wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it.
TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is doing just that – crafting robust and reliable watches at accessible price points.
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JOHN PASS JEWELLERS
179 NANTWICH ROAD
CREWE, CHESHIRE
CW2 6DT
01270 214157
SALES@JOHNPASS.CO.UK
MONDAY TO SATURDAY: 9:15-16:45
SUNDAY: CLOSED
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JOHN PASS JEWELLERS
12 IRONMARKET
NEWCASTLE-UNDER-LYME
STAFFORDSHIRE, ST5 1RF
01782 631076
NEWCASTLE@JOHNPASS.CO.UK
MONDAY TO SATURDAY: 9:15-16:45
SUNDAY: CLOSED
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Organisation Number - 07280179
VAT Number - 278580710
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